著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bendle, Neil T.",Marketing metrics : the manager's guide to measuring marketing performance,4th ed,Pearson,2021,Pearson business analytics series,,9780136717133,,https://cir.nii.ac.jp/crid/1130567904674650368