International marketing strategy : the country of origin effect on decision-making in practice

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Bibliographic Information

Title
"International marketing strategy : the country of origin effect on decision-making in practice"
Statement of Responsibility
Giovanna Pegan, Donata Vianelli, Patrizia de Luca
Publisher
  • Springer
Publication Year
  • c2020
Book size
25 cm

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Notes

"Società Italiana di Management"

Includes bibliographical references

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