International marketing strategy : the country of origin effect on decision-making in practice
CiNii
Available at 6 libraries
Bibliographic Information
- Title
- "International marketing strategy : the country of origin effect on decision-making in practice"
- Statement of Responsibility
- Giovanna Pegan, Donata Vianelli, Patrizia de Luca
- Publisher
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- Springer
- Publication Year
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- c2020
- Book size
- 25 cm
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Notes
"Società Italiana di Management"
Includes bibliographical references
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Details 詳細情報について
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- CRID
- 1131412329120431616
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- NII Book ID
- BC02387657
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- ISBN
- 9783030335878
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- LCC: HF1416
- LCC: HF4999.2-6182
- DC23: 658.848
- DC: 658.049
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- Subject
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- LCSH: Export marketing
- LCSH: International business enterprises
- LCSH: Marketing
- FREE: Marketing. fast (OCoLC)fst01010167
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- Data Source
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- CiNii Books