著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Robert J. Lavidge and Gary A. Steiner,A Model for Predictive Measurements of Advertising Effectiveness,Journal of Marketing,0022-2429,SAGE Publications,1961-10,25,6,59-62,https://cir.nii.ac.jp/crid/1360001114007560064,https://doi.org/10.1177/002224296102500611