著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Bulent Menguc and Seigyoung Auh,The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders,Industrial Marketing Management,0019-8501,Elsevier BV,2008-06,37,4,455-470,https://cir.nii.ac.jp/crid/1360011143906784512,https://doi.org/10.1016/j.indmarman.2007.05.002