Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI)
Marina Puzakova and Hyokjin Kwak and Joseph F. Rocereto,When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings,Journal of Marketing,0022-2429,SAGE Publications,2013-05,77,3,81-100,https://cir.nii.ac.jp/crid/1360013170730646144,https://doi.org/10.1509/jm.11.0510