著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Martin Eisend,How humor in advertising works: A meta-analytic test of alternative models,Marketing Letters,0923-0645,Springer Science and Business Media LLC,2010-05-13,22,2,115-132,https://cir.nii.ac.jp/crid/1360292619576571904,https://doi.org/10.1007/s11002-010-9116-z