著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Jagdish Sheth and Anthony Koschmann,Do brands compete or coexist? How persistence of brand loyalty segments the market,European Journal of Marketing,0309-0566,Emerald,2019-01-07,53,1,2-19,https://cir.nii.ac.jp/crid/1360580239285670528,https://doi.org/10.1108/ejm-07-2018-0489