著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Philip Kotler,Strategies for Introducing Marketing into Nonprofit Organizations,Journal of Marketing,0022-2429,SAGE Publications,1979-01,43,1,37-44,https://cir.nii.ac.jp/crid/1360581245077127808,https://doi.org/10.1177/002224297904300104