Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) Fred Miao and Irina V. Kozlenkova and Haizhong Wang and Tao Xie and Robert W. Palmatier,An Emerging Theory of Avatar Marketing,Journal of Marketing,0022-2429,SAGE Publications,2021-05-25,86,1,67-90,https://cir.nii.ac.jp/crid/1360584345111072640,https://doi.org/10.1177/0022242921996646