Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) Morris B. Holbrook,The Nature of Customer Value: An Axiology of Services in the Consumption Experience,Service Quality: New Directions in Theory and Practice,,"SAGE Publications, Inc.",1994,,,21-71,https://cir.nii.ac.jp/crid/1360855569868246016,https://doi.org/10.4135/9781452229102.n2