Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI) Meng Zhu and Rebecca K. Ratner,Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class,Journal of Marketing Research,0022-2437,SAGE Publications,2015-02,52,1,13-26,https://cir.nii.ac.jp/crid/1360861711148836992,https://doi.org/10.1509/jmr.13.0451