著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Luis Matosas López,Variables of Twitter´s brand activity that influence audience spreading behaviour of branded content,ESIC Market Economics and Business Journal,0212-1867,ESIC Business and Marketing School,2018-09-01,49,3,455-499,https://cir.nii.ac.jp/crid/1360865123389089920,https://doi.org/10.7200/esicm.161.0491