著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Michel Wedel and P.K. Kannan,Marketing Analytics for Data-Rich Environments,Journal of Marketing,0022-2429,SAGE Publications,2016-11,80,6,97-121,https://cir.nii.ac.jp/crid/1361137043943766528,https://doi.org/10.1509/jm.15.0413