著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
He (Michael) Jia and Sha Yang and Xianghua Lu and C. Whan Park,Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level,Journal of Marketing,0022-2429,SAGE Publications,2018-07,82,4,70-85,https://cir.nii.ac.jp/crid/1361699994458843904,https://doi.org/10.1509/jm.14.0510