{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1361699994668541952.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.1207/s15327663jcp1604_3"}},{"identifier":{"@type":"URI","@value":"http://api.elsevier.com/content/article/PII:S1057740806700778?httpAccept=text/xml"}},{"identifier":{"@type":"URI","@value":"http://api.elsevier.com/content/article/PII:S1057740806700778?httpAccept=text/plain"}},{"identifier":{"@type":"URI","@value":"https://myscp.onlinelibrary.wiley.com/doi/pdf/10.1207/s15327663jcp1604_3"}}],"dc:title":[{"@value":"The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research"}],"description":[{"type":"abstract","notation":[{"@value":"<jats:p>We argue for the importance of a relatively new cultural distinction in the <jats:italic>horizontal</jats:italic> (valuing equality) or <jats:italic>vertical</jats:italic> (emphasizing hierarchy) nature of cultures and cultural orientations. A review of the existing cross‐cultural literature is presented suggesting that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism–collectivism. We present studies that highlight several sources of value for the horizontal/vertical distinction—as a predictor of new consumer psychology phenomena and as a basis for refining the understanding of known phenomena. Results support the utility of examining this distinction for the understanding of personal values, advertising and consumer persuasion, self‐presentational patterns, and gender differences. Methodological issues in studying the horizontal/vertical distinction are also discussed.</jats:p>"}]}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1381699994668541953","@type":"Researcher","foaf:name":[{"@value":"Sharon Shavitt"}]},{"@id":"https://cir.nii.ac.jp/crid/1381699994668541954","@type":"Researcher","foaf:name":[{"@value":"Ashok K. Lalwani"}]},{"@id":"https://cir.nii.ac.jp/crid/1381699994668541952","@type":"Researcher","foaf:name":[{"@value":"Jing Zhang"}]},{"@id":"https://cir.nii.ac.jp/crid/1381699994668541955","@type":"Researcher","foaf:name":[{"@value":"Carlos J. Torelli"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"10577408"},{"@type":"EISSN","@value":"15327663"}],"prism:publicationName":[{"@value":"Journal of Consumer Psychology"}],"dc:publisher":[{"@value":"Wiley"}],"prism:publicationDate":"2006-01","prism:volume":"16","prism:number":"4","prism:startingPage":"325","prism:endingPage":"342"},"reviewed":"false","dc:rights":["http://onlinelibrary.wiley.com/termsAndConditions#vor"],"url":[{"@id":"http://api.elsevier.com/content/article/PII:S1057740806700778?httpAccept=text/xml"},{"@id":"http://api.elsevier.com/content/article/PII:S1057740806700778?httpAccept=text/plain"},{"@id":"https://myscp.onlinelibrary.wiley.com/doi/pdf/10.1207/s15327663jcp1604_3"}],"createdAt":"2006-11-14","modifiedAt":"2025-10-15","relatedProduct":[{"@id":"https://cir.nii.ac.jp/crid/1360009142657352704","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Culture and Business: How Can Cultural Psychologists Contribute to Research on Behaviors in the Marketplace and Workplace?"}]},{"@id":"https://cir.nii.ac.jp/crid/1360567182275114624","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Regional differences in consumer preference structures within China"}]},{"@id":"https://cir.nii.ac.jp/crid/1360864114055077632","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Cross-cultural variation in experiences of acceptance, camouflaging and mental health difficulties in autism: A registered report"}]}],"dataSourceIdentifier":[{"@type":"CROSSREF","@value":"10.1207/s15327663jcp1604_3"},{"@type":"CROSSREF","@value":"10.3389/fpsyg.2020.01304_references_DOI_OMcTD0dsMbc80owTDvodsAubEO6"},{"@type":"CROSSREF","@value":"10.1016/j.jretconser.2013.12.001_references_DOI_OMcTD0dsMbc80owTDvodsAubEO6"},{"@type":"CROSSREF","@value":"10.1371/journal.pone.0299824_references_DOI_OMcTD0dsMbc80owTDvodsAubEO6"}]}