著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Bobby J. Calder and Edward C. Malthouse and Ute Schaedel,An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness,Journal of Interactive Marketing,1094-9968,SAGE Publications,2009-11,23,4,321-331,https://cir.nii.ac.jp/crid/1361699995978662784,https://doi.org/10.1016/j.intmar.2009.07.002