著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Nathan Novemsky and Daniel Kahneman,The Boundaries of Loss Aversion,Journal of Marketing Research,0022-2437,SAGE Publications,2005-05,42,2,119-128,https://cir.nii.ac.jp/crid/1361981469692416512,https://doi.org/10.1509/jmkr.42.2.119.62292