著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Wolfgang Ulaga and Werner J. Reinartz,Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully,Journal of Marketing,0022-2429,SAGE Publications,2011-11,75,6,5-23,https://cir.nii.ac.jp/crid/1361981471453729408,https://doi.org/10.1509/jm.09.0395