著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Scott M. Smith and David S. Alcorn,Cause marketing: a new direction in the marketing of corporate responsibility,Journal of Consumer Marketing,0736-3761,Emerald,1991-03-01,8,3,19-35,https://cir.nii.ac.jp/crid/1362262945549161344,https://doi.org/10.1108/07363769110035054