著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Yeung-Jo Kim and June-Hee Na,"Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence",International Journal of Sports Marketing and Sponsorship,1464-6668,Emerald,2007-07-01,8,4,23-33,https://cir.nii.ac.jp/crid/1362262945740948864,https://doi.org/10.1108/ijsms-08-04-2007-b004