Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI)
Roland T. Rust and Ming-Hui Huang,The Service Revolution and the Transformation of Marketing Science,Marketing Science,0732-2399,Institute for Operations Research and the Management Sciences (INFORMS),2014-03,33,2,206-221,https://cir.nii.ac.jp/crid/1362825893852966400,https://doi.org/10.1287/mksc.2013.0836