著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Juan Luis Martinez and María Carbonell,Value at the bottom of the pyramid,Business Strategy Review,0955-6419,Wiley,2007-09,18,3,50-55,https://cir.nii.ac.jp/crid/1362825894489019904,https://doi.org/10.1111/j.1467-8616.2007.00485.x