{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1362825894489019904.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.1111/j.1467-8616.2007.00485.x"}},{"identifier":{"@type":"URI","@value":"https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1467-8616.2007.00485.x"}},{"identifier":{"@type":"URI","@value":"https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8616.2007.00485.x"}}],"dc:title":[{"@value":"Value at the bottom of the pyramid"}],"description":[{"type":"abstract","notation":[{"@value":"<jats:p> <jats:bold>Juan Luis Martinez</jats:bold> and <jats:bold>María Carbonell</jats:bold> refute common misconceptions about doing business with low‐income consumers and provide a model for doing well while doing good.</jats:p>"}]}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1382825894489019905","@type":"Researcher","foaf:name":[{"@value":"Juan Luis Martinez"}]},{"@id":"https://cir.nii.ac.jp/crid/1382825894489019904","@type":"Researcher","foaf:name":[{"@value":"María Carbonell"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"09556419"},{"@type":"EISSN","@value":"14678616"}],"prism:publicationName":[{"@value":"Business Strategy Review"}],"dc:publisher":[{"@value":"Wiley"}],"prism:publicationDate":"2007-09","prism:volume":"18","prism:number":"3","prism:startingPage":"50","prism:endingPage":"55"},"reviewed":"false","dc:rights":["http://onlinelibrary.wiley.com/termsAndConditions#vor"],"url":[{"@id":"https://api.wiley.com/onlinelibrary/tdm/v1/articles/10.1111%2Fj.1467-8616.2007.00485.x"},{"@id":"https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8616.2007.00485.x"}],"createdAt":"2007-09-08","modifiedAt":"2023-11-23","relatedProduct":[{"@id":"https://cir.nii.ac.jp/crid/1360285709146946048","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Empirical Study of Heterogeneous Behavior at the Base of the Pyramid: The Influence of Demographic and Psychographic Factors"}]},{"@id":"https://cir.nii.ac.jp/crid/1360857593666705280","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"What inhibits consumers in emerging countries from engaging in status consumption? A latent class conjoint analysis approach"}]}],"dataSourceIdentifier":[{"@type":"CROSSREF","@value":"10.1111/j.1467-8616.2007.00485.x"},{"@type":"CROSSREF","@value":"10.1080/08961530.2017.1399308_references_DOI_5owIgUBvJ4mN78jsrGXNUh2SqTL"},{"@type":"CROSSREF","@value":"10.1108/ijoem-02-2021-0223_references_DOI_5owIgUBvJ4mN78jsrGXNUh2SqTL"}]}