著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Koen Pauwels and Dominique M. Hanssens and S. Siddarth,"The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity",Journal of Marketing Research,0022-2437,SAGE Publications,2002-11,39,4,421-439,https://cir.nii.ac.jp/crid/1362825894599076096,https://doi.org/10.1509/jmkr.39.4.421.19114