著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Christian Homburg and Martin Fassnacht and Christof Guenther,The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies,Journal of Business-to-Business Marketing,1051-712X,Informa UK Limited,2003-01-23,10,2,23-51,https://cir.nii.ac.jp/crid/1362825895265597440,https://doi.org/10.1300/j033v10n02_03