著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Mert Tokman and Lenita M. Davis and Katherine N. Lemon,The WOW factor: Creating value through win-back offers to reacquire lost customers,Journal of Retailing,0022-4359,Elsevier BV,2007-01,83,1,47-64,https://cir.nii.ac.jp/crid/1363107370285987328,https://doi.org/10.1016/j.jretai.2006.10.005