著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Marios Theodosiou and Leonidas C. Leonidou,Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research,International Business Review,0969-5931,Elsevier BV,2003-04,12,2,141-171,https://cir.nii.ac.jp/crid/1363388843990955392,https://doi.org/10.1016/s0969-5931(02)00094-x