著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI) Prasad A. Naik and Kalyan Raman,Understanding the Impact of Synergy in Multimedia Communications,Journal of Marketing Research,0022-2437,SAGE Publications,2003-11,40,4,375-388,https://cir.nii.ac.jp/crid/1363388844669107072,https://doi.org/10.1509/jmkr.40.4.375.19385