{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1363670318830838400.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.1108/08876040410548294"}},{"identifier":{"@type":"URI","@value":"http://www.emeraldinsight.com/doi/full-xml/10.1108/08876040410548294"}},{"identifier":{"@type":"URI","@value":"https://www.emerald.com/insight/content/doi/10.1108/08876040410548294/full/xml"}},{"identifier":{"@type":"URI","@value":"https://www.emerald.com/insight/content/doi/10.1108/08876040410548294/full/html"}}],"dc:title":[{"@value":"Measuring customer satisfaction in the fast food industry: a cross‐national approach"}],"description":[{"type":"abstract","notation":[{"@value":"<jats:p>In today's ever‐increasing globalization of services and brands, service‐oriented businesses need to attend to the satisfaction of their customers both domestically and abroad while transcending unique cultural differences from country to country. This study provides a cross‐cultural comparison of service satisfaction of fast food establishments in four English‐speaking countries. It is based on data collected from customers of five globally‐franchised fast‐food chains, using a previously developed service satisfaction instrument. The study reveals two empirically derived, cross‐cultural fast‐food customer satisfaction dimensions: satisfaction with the personal service and satisfaction with the service setting. Should future research support this study's findings, the measurement of cross‐cultural service satisfaction among franchised brands and services could aid business managers’ efforts to assess the quality of the services they provide across national boundaries and on a more real time, practical basis.</jats:p>"}]}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1383670318830838400","@type":"Researcher","foaf:name":[{"@value":"G. Ronald Gilbert"}]},{"@id":"https://cir.nii.ac.jp/crid/1383670318830838402","@type":"Researcher","foaf:name":[{"@value":"Cleopatra Veloutsou"}]},{"@id":"https://cir.nii.ac.jp/crid/1383670318830838403","@type":"Researcher","foaf:name":[{"@value":"Mark M.H. Goode"}]},{"@id":"https://cir.nii.ac.jp/crid/1383670318830838401","@type":"Researcher","foaf:name":[{"@value":"Luiz Moutinho"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"08876045"}],"prism:publicationName":[{"@value":"Journal of Services Marketing"}],"dc:publisher":[{"@value":"Emerald"}],"prism:publicationDate":"2004-08-01","prism:volume":"18","prism:number":"5","prism:startingPage":"371","prism:endingPage":"383"},"reviewed":"false","dc:rights":["https://www.emerald.com/insight/site-policies"],"url":[{"@id":"http://www.emeraldinsight.com/doi/full-xml/10.1108/08876040410548294"},{"@id":"https://www.emerald.com/insight/content/doi/10.1108/08876040410548294/full/xml"},{"@id":"https://www.emerald.com/insight/content/doi/10.1108/08876040410548294/full/html"}],"createdAt":"2004-08-25","modifiedAt":"2025-07-24","relatedProduct":[{"@id":"https://cir.nii.ac.jp/crid/1390282680373882752","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@language":"ja","@value":"外食グローバル化のダイナミズム"},{"@language":"en","@value":"Dynamics of Globalization in Food Service Sector"},{"@value":"外食グローバル化のダイナミズム : 日系外食チェーンのアジア進出を例に"},{"@language":"ja-Kana","@value":"ガイショク グローバルカ ノ ダイナミズム : ニッケイ ガイショク チェーン ノ アジア シンシュツ オ レイ ニ"}]}],"dataSourceIdentifier":[{"@type":"CROSSREF","@value":"10.1108/08876040410548294"},{"@type":"CROSSREF","@value":"10.5844/jsmd.15.2_3_references_DOI_FbWf3DBLkAstz7dC6ys1NLPYinw"}]}