{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1363670321129032960.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.2501/s026504870920104x"}},{"identifier":{"@type":"URI","@value":"https://www.tandfonline.com/doi/pdf/10.2501/S026504870920104X"}}],"dc:title":[{"@value":"The Hofstede model"}],"dcterms:alternative":[{"@value":"Applications to global branding and advertising strategy and research"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1383670321129032960","@type":"Researcher","foaf:name":[{"@value":"Marieke de Mooij"}]},{"@id":"https://cir.nii.ac.jp/crid/1383670321129032832","@type":"Researcher","foaf:name":[{"@value":"Geert Hofstede"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"02650487"},{"@type":"EISSN","@value":"17593948"}],"prism:publicationName":[{"@value":"International Journal of Advertising"}],"dc:publisher":[{"@value":"Informa UK Limited"}],"prism:publicationDate":"2010-01","prism:volume":"29","prism:number":"1","prism:startingPage":"85","prism:endingPage":"110"},"reviewed":"false","url":[{"@id":"https://www.tandfonline.com/doi/pdf/10.2501/S026504870920104X"}],"createdAt":"2010-03-10","modifiedAt":"2017-06-19","relatedProduct":[{"@id":"https://cir.nii.ac.jp/crid/1360004234212179968","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites"}]},{"@id":"https://cir.nii.ac.jp/crid/1360848661618605696","@type":"Article","resourceType":"学術雑誌論文(journal article)","relationType":["isReferencedBy"],"jpcoar:relatedTitle":[{"@value":"Comparison of Group Decision Making in Japan, Thailand, Vietnam, and Russia Using a Business Game"}]}],"dataSourceIdentifier":[{"@type":"CROSSREF","@value":"10.2501/s026504870920104x"},{"@type":"CROSSREF","@value":"10.1080/10496491.2017.1297977_references_DOI_MxAJnQZNuQt9NzcIc6qTu1ZP1la"},{"@type":"CROSSREF","@value":"10.1177/1046878117736851_references_DOI_MxAJnQZNuQt9NzcIc6qTu1ZP1la"}]}