Author,Title,Journal,ISSN,Publisher,Date,Volume,Number,Page,URL,URL(DOI)
Giuliano Tirenni and Abderrahim Labbi and Cesar Berrospi and André Elisseeff and Timir Bhose and Kari Pauro and Seppo Pöyhönen,<b>The 2005 ISMS Practice Prize Winner</b>—Customer Equity and Lifetime Management (CELM) Finnair Case Study,Marketing Science,0732-2399,Institute for Operations Research and the Management Sciences (INFORMS),2007-07,26,4,553-565,https://cir.nii.ac.jp/crid/1363670321277426944,https://doi.org/10.1287/mksc.1060.0249