著者名,論文名,雑誌名,ISSN,出版者名,出版日付,巻,号,ページ,URL,URL(DOI)
Alokparna Basu Monga and Deborah Roedder John,What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation,Journal of Marketing,0022-2429,SAGE Publications,2010-05,74,3,80-92,https://cir.nii.ac.jp/crid/1364233269635446144,https://doi.org/10.1509/jmkg.74.3.080