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- 多田 奈緒子
- 東京大学大学院人文社会系研究科
書誌事項
- タイトル別名
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- Uses of magazines as "manual" : Uses and gratifications approach
- ザッシ ノ マニュアル リヨウ コウドウ ノ ジッショウ ト ソノ カイシャク
この論文をさがす
抄録
Using the scheme of media "uses and gratifications" study, two surveys with 800 random samples at Nerima ward in l994 and Bunkyo ward in 1995, respectively, were conducted. The results of the 1994 survey showed the existence of the wide usage of magazines as "manual." This usage of magazines as manuals was more widespread among the younger people than the older people: the younger people not only used magazines as manuals, but they were also inclined to obtain gratifications after the use. It was also found that the use of magazines as maumals was consummatory (self-gratifying). The results of the 1995 survey showed that the use of magazines as manuals was interpretable as an active use of mass media. This interpretation is quite consistent with the traditional viewpoint of "uses and gratifications" study.
収録刊行物
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- 社会心理学研究
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社会心理学研究 13 (3), 203-212, 1998
日本社会心理学会
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詳細情報 詳細情報について
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- CRID
- 1390001204490918016
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- NII論文ID
- 110006318241
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- NII書誌ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL書誌ID
- 4499975
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可