[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

Changing processes of stereotype on blood-groups

DOI
  • KAMISE Yumiko
    College of Culture and Communication, Tokyo Woman's Christian University
  • MATSUI Yutaka
    College of Literature, University of the Sacred Heart

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Other Title
  • 血液型ステレオタイプの変容の形 : ステレオタイプ変容モデルの検証
  • ケツエキガタ ステレオタイプ ノ ヘンヨウ ノ カタチ ステレオタイプ ヘンヨ

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Abstract

The purpose of this study was to investigate the course of stereotype changes on cognitive, affective, and behavioral components. The blood-groups stereotype widespread in Japan was used for the study. One hundred and four female undergraduate students (average age 20.2) attended a lecture given by one of the authors concerning the denail of the blood-groups stereotype. For three times the students responded to the questionnaires about blood-groups stereotype: immediatelybefore, immediately after, and three months after the lecture. Statistically significant changes werefound in cognitive and affective components of the attitude, but not in the behavioral component. Although in the cognitive component the attitude changed in support of the 'bookkeeping model', inthe affective component some of the students changed according to 'conversion model'. The cognitive component did not change when 'subtyping' was formed.

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