書誌事項
- タイトル別名
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- The effect of the norm of reciprocity in deterring inconsiderate behavior : The gratitude message and knowledge of the sender's identity
- オクリ テ ト ノ ゴケイセイ キハン ノ ケイセイ ニ ヨル シャカイテキ メイワク コウイ ノ ヨクセイ コウカ : ジョウホウゲン ノ メイカク ナ カンシャ メッセージ ニ チャクモク シテ
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This study examined whether the norm of reciprocity, which implies that people feel compelled to return favors, plays a role in deterring inconsiderate behavior. We predicted that both gratitude messages, such as "Thank you for parking your bike in a straight line," and knowledge of the sender's identity facilitate reciprocation and thus deter inconsiderate behavior. Participants (N=191) were randomly assigned to read one of four descriptions. These descriptions reflected a 2 (messages: gratitude vs. prohibition)×2 (sender identity: clear vs. ambiguous) between-participants design. The participants subsequently rated the extent to which they were likely to engage in inconsiderate behavior in a given situation. As predicted, when the sender's identity was clear, the participants exposed to a gratitude message tended to refrain from inconsiderate behavior by invoking the norm of reciprocity. We also discuss the effectiveness and implications of the norm of reciprocity as a deterrent of inconsiderate behavior.
収録刊行物
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- 社会心理学研究
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社会心理学研究 28 (1), 32-40, 2012
日本社会心理学会
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詳細情報 詳細情報について
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- CRID
- 1390001204491903104
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- NII論文ID
- 110009496276
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- NII書誌ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL書誌ID
- 023894931
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可