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Effects of film watching on the image of Japan, the Japanese and on other related variables : A multinational experiment.

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Other Title
  • 日本イメージ,日本人イメージ,その他の関連諸変数に及ぼす映画視聴の効果 : 11ケ国および日本での実験
  • 日本イメージ,日本人イメージ,その他の関連諸変数に及ぼす映画視聴の効果--11ケ国および日本での実験〔英文〕
  • ニホン イメージ ニホンジン イメージ ソノタ ノ カンレン ショ ヘンスウ

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Abstract

The present experiments were designed to assess a change in the image of Japan and the Japanese induced by introducing subjects to the Japanese culture and life-style with an informative film. These investigations were carried out in Australia, Brazil, France, West Germany, Hungary, India, Kenya, The Philippines, Switzerland, The United Kingdom and The United States of America. Subjects were approximately 160 adults and 160 adolescents (120 in the film-watching condition and 40 in the control condition) in each country. Subjects' image of Japan, the Japanese, themselves, their own country and other related variables were measured either after the experimental manipulation (adults), or before and after the manipulation (adolescents). A significant image change in the favorable direction was found in most countries. Analyses of relations of image and image change to other variables were reported.

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