{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390001204640656896.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.20801/jsrpim.28.3_4_292"}},{"identifier":{"@type":"NDL_BIB_ID","@value":"025327429"}},{"identifier":{"@type":"URI","@value":"http://id.ndl.go.jp/bib/025327429"}},{"identifier":{"@type":"URI","@value":"https://ndlsearch.ndl.go.jp/books/R000000004-I025327429"}},{"identifier":{"@type":"NAID","@value":"110009810702"}}],"dc:title":[{"@language":"ja","@value":"マッサージチェア開発における価値形成プロセス"},{"@language":"en","@value":"Value Creation Processes in the Massage-chair Development"},{"@language":"ja-Kana","@value":"マッサージチェア カイハツ ニ オケル カチ ケイセイ プロセス"}],"dc:language":"ja","description":[{"type":"abstract","notation":[{"@language":"en","@value":"Value creation is an important issue in product development. Value creation should implement the benefits based on customer needs, and is necessary to recognize real customers in the market. Accurately determining customer needs is difficult to accomplish. In this research, we develop models of the value creation process by examining the design of massage- chair. Specifically, we study how the intangible and ambiguous notions of comfortableness called \"momiaji\" are transferred into the technical characteristics of the chair. Analysis of case studies resulted in two models called \"co-creation synchronization process\" and \"virtual customer synchronization process\". The former process aims to grasp the exact needs of customers as the co-creation partner. The latter process utilizes managers acquainted with the market, who acts as a virtual customer to create the value. The difference in the two processes is in the organizational capabilities used to grasp the customer needs. To avoid the risk of making products divergent from customer needs, the co-creation synchronization process is superior. To create drastically innovative products or reduce production cycle time and cost, the virtual customer synchronization process is superior."},{"@language":"ja","@value":"製品開発において価値形成は,重要な経営課題である。価値形成には,顧客ニーズに合致した便益を製品の中に同化するプロセスが必要であり,市場の顧客ニーズを認識する過程が重要となる。本研究では,価値形成を実現する手法を探るため,「もみ味」という感覚的で曖昧な便益を実現するマッサージチェアの開発プロセスを分析した。事例分析の結果,「共創同期プロセス」と「仮想顧客同期プロセス」の二つの開発モデルに分類することができた。前者は,試用者などの共創相手とともに開発を行うことで正確な顧客ニーズの把握を目指すプロセスである。後者は市場に精通したマネージャーが仮想顧客となり,そのイメージに基づき価値形成を実施するプロセスである。この両プロセスの違いは顧客ニーズを収集する対象にあり,共創同期プロセスは共創相手に仮想顧客同期プロセスはマネージャーにその収集対象を設定している点である。市場における顧客ニーズとの乖離のリスクを回避する場合は共創同期プロセスが有利であり,革新的な製品開発や短期間に低コストで開発したい場合,仮想顧客同期プロセスが効率的である。"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1420001326219693312","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"30599402"},{"@type":"NRID","@value":"1000030599402"},{"@type":"NRID","@value":"9000412364088"},{"@type":"NRID","@value":"9000338684364"},{"@type":"NRID","@value":"9000252740650"},{"@type":"NRID","@value":"9000394471279"},{"@type":"NRID","@value":"9000403668035"},{"@type":"NRID","@value":"9000409994492"},{"@type":"NRID","@value":"9000412363768"},{"@type":"NRID","@value":"9000388504409"},{"@type":"NRID","@value":"9000347319884"},{"@type":"NRID","@value":"9000403671218"},{"@type":"NRID","@value":"9000409468741"},{"@type":"NRID","@value":"9000402271394"},{"@type":"NRID","@value":"9000338685618"},{"@type":"NRID","@value":"9000338685619"},{"@type":"NRID","@value":"9000409468699"},{"@type":"NRID","@value":"9000345399478"},{"@type":"RESEARCHMAP","@value":"https://researchmap.jp/ujita"}],"foaf:name":[{"@language":"ja","@value":"氏田 壮一郎"},{"@language":"en","@value":"UJITA Soichiro"}],"jpcoar:affiliationName":[{"@language":"ja","@value":"関西学院大学大学院経営戦略研究科先端マネジメント専攻博士後期課程"}]},{"@id":"https://cir.nii.ac.jp/crid/1420564276164875392","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"60312790"},{"@type":"NRID","@value":"1000060312790"},{"@type":"CINII_AUTHOR_ID","@value":"DA12314538"},{"@type":"URI","@value":"https://ci.nii.ac.jp/author/DA12314538#entity"},{"@type":"URI","@value":"https://viaf.org/viaf/NII%7CDA12314538"},{"@type":"NRID","@value":"9000005396449"},{"@type":"NRID","@value":"9000338672975"},{"@type":"NRID","@value":"9000338676284"},{"@type":"NRID","@value":"9000252740651"},{"@type":"NRID","@value":"9000332224533"},{"@type":"NRID","@value":"9000397648303"},{"@type":"NRID","@value":"9000344829057"},{"@type":"NRID","@value":"9000338676292"},{"@type":"RESEARCHMAP","@value":"https://researchmap.jp/read0062156"}],"foaf:name":[{"@language":"ja","@value":"玉田 俊平太"},{"@language":"en","@value":"TAMADA Schumpeter"}],"jpcoar:affiliationName":[{"@language":"ja","@value":"関西学院大学大学院経営戦略研究科"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"09147020"},{"@type":"EISSN","@value":"24327123"},{"@type":"NDL_BIB_ID","@value":"000000061702"},{"@type":"ISSN","@value":"09147020"},{"@type":"LISSN","@value":"09147020"},{"@type":"NCID","@value":"AN1030142X"}],"prism:publicationName":[{"@language":"ja","@value":"研究 技術 計画"},{"@language":"en","@value":"The Journal of Science Policy and Research Management"}],"dc:publisher":[{"@language":"en","@value":"Japan Society for Research Policy and Innovation Management"},{"@language":"ja","@value":"研究・イノベーション学会"}],"prism:publicationDate":"2014","prism:volume":"28","prism:number":"3_4","prism:startingPage":"292","prism:endingPage":"302"},"url":[{"@id":"http://id.ndl.go.jp/bib/025327429"},{"@id":"https://ndlsearch.ndl.go.jp/books/R000000004-I025327429"}],"availableAt":"2014","dataSourceIdentifier":[{"@type":"JALC","@value":"oai:japanlinkcenter.org:2003380553"},{"@type":"NDL_SEARCH","@value":"oai:ndlsearch.ndl.go.jp:R000000004-I025327429"},{"@type":"CIA","@value":"110009810702"}]}