{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390001205502716672.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.11295/marketingscience.230101"}},{"identifier":{"@type":"NDL_BIB_ID","@value":"026635730"}},{"identifier":{"@type":"URI","@value":"http://id.ndl.go.jp/bib/026635730"}},{"identifier":{"@type":"URI","@value":"https://ndlsearch.ndl.go.jp/books/R000000004-I026635730"}},{"identifier":{"@type":"NAID","@value":"130005093508"}}],"resourceType":"学術雑誌論文(journal article)","dc:title":[{"@language":"ja","@value":"解釈レベル理論とマーケティング"},{"@value":"編集前記 解釈レベル理論とマーケティング : 解釈レベル理論のモデル化"},{"@language":"ja-Kana","@value":"ヘンシュウ ゼンキ カイシャク レベル リロン ト マーケティング : カイシャク レベル リロン ノ モデルカ"}],"dcterms:alternative":[{"@language":"ja","@value":"─ 解釈レベル理論のモデル化 ─"}],"dc:language":"ja","description":[{"type":"abstract","notation":[{"@language":"ja","@value":"近年，社会心理学，消費者行動学で展開されている解釈レベル理論（阿部 2009, Trope et al. 2007）は，消費者行動学の研究にも広がりつつある（Hamilton and Thompson 2007, Kim et al. 2008）。マーケティング・リサーチの手法に応用した本誌の竹内・星野（2015）のように，今後は実務のマーケティングでも重要な役割を果たすと考えられる。解釈レベル理論の適用を促進する上で，特にマーケティング・サイエンスの観点から有用な拡張が理論のモデル化であろう。プロスペクト理論における価値関数や確率加重関数のように，モデルを用いることは消費者行動分析のフレームワークとして大変，有益である。ここではモデル化の一つの試みとして，割引解釈レベルモデル（阿部ら 2015）を紹介する。"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1420001326223682816","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"70302677"},{"@type":"NRID","@value":"1000070302677"},{"@type":"CINII_AUTHOR_ID","@value":"DA14214545"},{"@type":"URI","@value":"https://ci.nii.ac.jp/author/DA14214545#entity"},{"@type":"URI","@value":"https://viaf.org/viaf/NII%7CDA14214545"},{"@type":"NRID","@value":"9000346930960"},{"@type":"NRID","@value":"9000301718740"},{"@type":"NRID","@value":"9000283709561"},{"@type":"NRID","@value":"9000388535138"},{"@type":"NRID","@value":"9000298899124"},{"@type":"NRID","@value":"9000409327019"},{"@type":"NRID","@value":"9000412226791"},{"@type":"NRID","@value":"9000412320072"}],"foaf:name":[{"@language":"ja","@value":"阿部 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Science"},{"@language":"ja","@value":"日本マーケティング・サイエンス学会"}],"prism:publicationDate":"2015","prism:volume":"23","prism:number":"1","prism:startingPage":"1","prism:endingPage":"9"},"reviewed":"false","dcterms:accessRights":"http://purl.org/coar/access_right/c_abf2","url":[{"@id":"http://id.ndl.go.jp/bib/026635730"},{"@id":"https://ndlsearch.ndl.go.jp/books/R000000004-I026635730"}],"availableAt":"2015","project":[{"@id":"https://cir.nii.ac.jp/crid/1040000782242176896","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"25285135"},{"@type":"JGN","@value":"JP25285135"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-25285135/"}],"notation":[{"@language":"ja","@value":"状況要因と選択目標を考慮した消費者選択行動の研究～理論の体系化に向けて～"},{"@language":"en","@value":"A Study of Consumer Choice Behavior Considering Situational Factors and Choice 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