The Automobile Exterior Color Design Approach Model(Theory and Methodology,<Special English Issue>The 40th International Conference on Computers and Industrial Engineering (CIE 40))

TAKEBUCHI Shohei, NAKAMURA Tomomi, ASAMI Hiroki, AMASAKA Kakuro

doi:10.11221/jima.62.303

The quality of the exterior colors of automobiles has become a major aesthetic factor (preference) influencing the car buying process. Accordingly, in this study, we introduce the Automobile Exterior Color Design Approach Model (AECD-AM) and verify the model's effectiveness. In creating the model, the authors utilize information from their own research on "Kansei (emotional) engineering" applied to automobiles. First, the study determines the four elements most desired by young people in exterior colors (classy, luxurious, dignified and sporty). Next, we determine the six elements of color (hue, luminosity, intensity, shine, opacity and graininess) that influence young buyers the most. Correspondence analysis is then applied with the aid of statistical science (multivariate analysis) in order to correlate the young people's preferences with the color elements, enabling the influence of each color element to be determined. Based on these findings, the model has subsequently been applied in exterior color development (paints and painting methods), demonstrating significant results.

The Automobile Exterior Color Design Approach Model(Theory and Methodology,<Special English Issue>The 40th International Conference on Computers and Industrial Engineering (CIE 40))

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