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Relationship between the mission statement and growth of a community sports club


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  • 地域スポーツクラブにおけるミッションとクラブの成長性との関係に関する研究
  • チイキ スポーツクラブ ニ オケル ミッション ト クラブ ノ セイチョウセイ ト ノ カンケイ ニ カンスル ケンキュウ

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<p>  It is believed that the creation and popularization of community sports clubs(CSC)are important for raising the quality of community sport life. Thus, political support for CSCs has been observed for many years. However, there are some difficulties in achieving sustainable growth including the dissolution of some CSCs. Therefore, implementing an effective management method is necessary. To explore and develop an effective management method for CSCs, we studied the growth of CSCs by examining the creation, management, and permeation of the mission statement. For this purpose, a nationwide questionnaire survey of 738 CSCs was conducted.</p><p>  The main results of this study are summarized as follows;</p><p>  1. Mission statement creation and implementation management were highly correlated. In particular, long creation period and lively discussions, cognition for community issues, and positive attitude toward creating a mission statement were strongly related to the implementation of mission management.</p><p>  2. Implementation of mission management promotes the permeation of the mission statement to members and non-members of the CSC. It was suggested that reflecting the mission statement in the CSC’s management cycle, and CSC leadership driving the mission statement, would be effective management strategies.</p><p>  3. It is apparent that the growth of CSCs was related to the implementation of the mission management and the permeation of the mission statement. It further follows that the permeation of the mission statement through mission management implementation will also promote growth of the CSC. However, from the viewpoint of increasing club membership, a possible side effect of the permeation of the mission statement may dissuade non-members from joining the CSC.</p><p>  In summary, the findings demonstrated that the creation, management, and permeation of the mission statement were related to the growth of CSCs. Furthermore, these results suggested that the effectiveness of mission management was critical for the sustainable growth of CSCs. Future research should focus on the practical mission statement of CSCs rather than a policy ideal, and on the relationship between the mission statement and the CSC.</p>


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