{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390001277392236288.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.32299/jsmdreview.3.2_37"}},{"identifier":{"@type":"NDL_BIB_ID","@value":"030697227"}},{"identifier":{"@type":"URI","@value":"http://id.ndl.go.jp/bib/030697227"}},{"identifier":{"@type":"URI","@value":"https://ndlsearch.ndl.go.jp/books/R000000004-I030697227"}},{"identifier":{"@type":"NAID","@value":"130007745102"}}],"resourceType":"学術雑誌論文(journal article)","dc:title":[{"@language":"en","@value":"Spillover effect of advertising: The role of the order of market entry"},{"@language":"ja","@value":"広告の波及効果：市場参入順位の役割"},{"@language":"ja-Kana","@value":"コウコク ノ ハキュウ コウカ : シジョウ サンニュウ ジュンイ ノ ヤクワリ"}],"dc:language":"ja","description":[{"type":"abstract","notation":[{"@language":"ja","@value":"<p>本研究は，ブランドの市場参入順位を考慮した広告の波及効果を検証した。トクホ茶のデータを分析した結果，後発ブランドの広告が先発ブランドの購買意向を高めることが明らかになった。特に，この波及効果は，有職者に対して強く現れる。本研究は，ブランドの参入順位によって非対称の波及効果があることを示した。そして，ブランドの広告活動によって，先発ブランドが競争優位を得る可能性を示した。</p>"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1030285133561635723","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"50732476"},{"@type":"NRID","@value":"1000050732476"},{"@type":"NRID","@value":"9000409006594"},{"@type":"NRID","@value":"9000410741001"},{"@type":"NRID","@value":"9000242353105"},{"@type":"NRID","@value":"9000413934243"},{"@type":"NRID","@value":"9000405102211"},{"@type":"RESEARCHMAP","@value":"https://researchmap.jp/mitsuru_kaneko"}],"foaf:name":[{"@language":"en","@value":"Mitsuru Kaneko"},{"@language":"ja","@value":"金子 充"}],"jpcoar:affiliationName":[{"@language":"ja","@value":"京都女子大学現代社会学部"},{"@language":"en","@value":"Faculty of Contemporary Society, Kyoto Women’s University"}]}],"publication":{"publicationIdentifier":[{"@type":"EISSN","@value":"24326992"},{"@type":"PISSN","@value":"24327174"},{"@type":"NDL_BIB_ID","@value":"027853570"},{"@type":"ISSN","@value":"24327174"},{"@type":"LISSN","@value":"24326992"},{"@type":"NCID","@value":"AA12793935"}],"prism:publicationName":[{"@language":"en","@value":"JSMD Review"},{"@language":"ja","@value":"JSMDレビュー"}],"dc:publisher":[{"@language":"en","@value":"Japan Society of Marketing and Distribution"},{"@language":"ja","@value":"日本商業学会"}],"prism:publicationDate":"2019","prism:volume":"3","prism:number":"2","prism:startingPage":"37","prism:endingPage":"44"},"reviewed":"true","dcterms:accessRights":"http://purl.org/coar/access_right/c_abf2","url":[{"@id":"http://id.ndl.go.jp/bib/030697227"},{"@id":"https://ndlsearch.ndl.go.jp/books/R000000004-I030697227"}],"availableAt":"2019","foaf:topic":[{"@id":"https://cir.nii.ac.jp/all?q=%E5%BA%83%E5%91%8A","dc:title":"広告"},{"@id":"https://cir.nii.ac.jp/all?q=%E6%B3%A2%E5%8F%8A%E5%8A%B9%E6%9E%9C","dc:title":"波及効果"},{"@id":"https://cir.nii.ac.jp/all?q=Spillover%20effect","dc:title":"Spillover effect"},{"@id":"https://cir.nii.ac.jp/all?q=%E3%82%B3%E3%83%B3%E3%83%88%E3%83%AD%E3%83%BC%E3%83%AB%E9%96%A2%E6%95%B0%E3%82%A2%E3%83%97%E3%83%AD%E3%83%BC%E3%83%81","dc:title":"コントロール関数アプローチ"}],"project":[{"@id":"https://cir.nii.ac.jp/crid/1040000782013844096","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"19H01541"},{"@type":"JGN","@value":"JP19H01541"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-19H01541/"}],"notation":[{"@language":"ja","@value":"感覚マーケティングに対する企業視点と消費者視点からの包括的検討"},{"@language":"en","@value":"Considerations on Sensory Markeitng from the Company and Consumer Side"}]},{"@id":"https://cir.nii.ac.jp/crid/1040282256998426752","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"19K13841"},{"@type":"JGN","@value":"JP19K13841"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-19K13841/"}],"notation":[{"@language":"ja","@value":"商品選択肢の追加が消費者の意思決定に与える影響"}]}],"dataSourceIdentifier":[{"@type":"JALC","@value":"oai:japanlinkcenter.org:2007510414"},{"@type":"NDL_SEARCH","@value":"oai:ndlsearch.ndl.go.jp:R000000004-I030697227"},{"@type":"CIA","@value":"130007745102"},{"@type":"KAKEN","@value":"PRODUCT-22792376"},{"@type":"KAKEN","@value":"PRODUCT-22965066"}]}