An Analysis of Brand Purchase Behavior for Goods with Some Attributes Based on the Maximum Entropy Principle

DOI 2 Citations

Bibliographic Information

Other Title
  • 最大エントロピー原理に基づく多属性で特徴付けられる商品に対する銘柄選択行動分析
Published
1992-10-15
DOI
  • 10.11221/jimapre.43.4_303
Publisher
Japan Industrial Management Association

Search this article

Description

The concept of maximum entropy has been applied to specify the probabilistic model of consumer optional behavior. We presented an entropy model for the purpose of the marketing structure analysis when a new brand pushed into the existing market. In this model, it was assumed that each brand had its own single attribute for purchasing the particular brand. However, it is a natural way of thinking that each brand had its own not single attribute but multiple attributes for purchasing the particular brand. Furthermore, the information on the measure of significance given to each of attributes by consumers is important to the cases of the improvement and the development of the goods. Therefore, this paper proposes a new entropy model for analyzing the marketing structure when the goods are characterized by multiple attributes. Then, the inference method of the measure of significance for any attribute is also considered based on the proposed entropy model.

Journal

Citations (2)*help

See more

Details 詳細情報について

  • CRID
    1390001288103812864
  • NII Article ID
    110003935900
  • DOI
    10.11221/jimapre.43.4_303
  • ISSN
    24329983
    03864812
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

Report a problem

Back to top