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Proposal and Evaluation of an Online Community "Eco-club" Which is Modeled on School Club Activity for Promoting Household Pro-Environmental Behavior

DOI
  • Aoyagi Saizo
    Graduate School of Energy Science, Kyoto University Currently, Transdiciplinary Research Integration Center, Research Organization of Information and Systems
  • Fujiwara Oki
    Graduate School of Energy Science, Kyoto University Currently, NEC BIGLOBE, Ltd.
  • Ishii Hirotake
    Graduate School of Energy Science, Kyoto University
  • Shimoda Hiroshi
    Graduate School of Energy Science, Kyoto University

Bibliographic Information

Other Title
  • 家庭内環境配慮行動促進のための部活動を模したオンラインコミュニティ「エコ部」の提案と評価
  • カテイ ナイ カンキョウ ハイリョ コウドウ ソクシン ノ タメ ノ ブ カツドウ オ モシタ オンラインコミュニティ 「 エコブ 」 ノ テイアン ト ヒョウカ

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Abstract

<p>In order to solve our energy and environmental issues, it is important not only to make the efforts by industrial fields but also to promote pro-environmental behaviors (PEB) in our daily lives. It is however difficult for us to keep doing PEBs for long time. In order to keep it, it can be effective that they join an online community because a group norm of continuous PEB is expected to be fostered in such community. In this study, an online community named " eco club " has been proposed which is modeled on a school club activity where the group norm works well. When joining the community, participants have to play a role of senior/junior student of " eco club ". The community also introduces confederates who are active participants to arouse a good atmosphere and create a positive relationship among community members. The proposed community was evaluated through a subject experiment and the effectiveness was confirmed. </p>

Journal

Details

  • CRID
    1390001288150032000
  • NII Article ID
    130007671404
  • NII Book ID
    AA12557262
  • ISSN
    2186828X
    21868271
    13447262
  • DOI
    10.11184/his.15.2_151
  • NDL BIB ID
    025039312
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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