Health communication for behavior change: lessons from COVID-19

DOI
  • OKUHARA Tsuyoshi
    Department of Health Communication, School of Public Health, The University of Tokyo

Bibliographic Information

Other Title
  • 行動変容のためのヘルスコミュニケーション—COVID-19の教訓—

Description

<p>This special report presents the issues that I have encountered in the two years since COVID-19 began, along with a theoretical framework and related studies. The center of my awareness of the issues is the limitations of the traditional communication that overemphasizes the provision of knowledge to lay people. To break the “curse of knowledge” of health professionals and avoid “message fatigue” that may induce psychological reactance in the target audiences, we need to break away from “communication to teach” and shift to “communication to make feel.” I propose communication strategies such as appealing to affective determinants of health behavior and fundamental human motives. I hope that this report will contribute to apply the lessons learned from COVID-19 to future research and practice of communication for behavior change.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390010876017406080
  • DOI
    10.11260/kenkokyoiku.30.163
  • ISSN
    18845053
    13402560
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

Report a problem

Back to top