{"@context":{"@vocab":"https://cir.nii.ac.jp/schema/1.0/","rdfs":"http://www.w3.org/2000/01/rdf-schema#","dc":"http://purl.org/dc/elements/1.1/","dcterms":"http://purl.org/dc/terms/","foaf":"http://xmlns.com/foaf/0.1/","prism":"http://prismstandard.org/namespaces/basic/2.0/","cinii":"http://ci.nii.ac.jp/ns/1.0/","datacite":"https://schema.datacite.org/meta/kernel-4/","ndl":"http://ndl.go.jp/dcndl/terms/","jpcoar":"https://github.com/JPCOAR/schema/blob/master/2.0/"},"@id":"https://cir.nii.ac.jp/crid/1390016504861934720.json","@type":"Article","productIdentifier":[{"identifier":{"@type":"DOI","@value":"10.11295/marketingscience.202204"}}],"resourceType":"学術雑誌論文(journal article)","dc:title":[{"@language":"ja","@value":"受信者と発信者の異質性を考慮した インフルエンサー・マーケティングにおけるシーディング戦略"}],"dc:language":"ja","description":[{"type":"abstract","notation":[{"@language":"ja","@value":"近年注目されているインフルエンサー・マーケティングにおいて，クチコミ伝播の起点と\nなるシードの選定（シーディング）が重要な論点の 1 つになっている。クチコミの波及効果に\nおいてハブの重要性が認識される一方，それに対して否定的な研究もある。本研究では，\nTwitter 上でインフルエンサ―がある製品について投稿したとき，そのフォロワーに対して起\nこす連鎖反応を個人の異質性を考慮してモデル化する。そして費用条件を変えたとき，どの\nようなシーディング戦略が利益を最大化できるかをシミュレーションによって確かめる。"}],"abstractLicenseFlag":"disallow"}],"creator":[{"@id":"https://cir.nii.ac.jp/crid/1410016504861934722","@type":"Researcher","foaf:name":[{"@language":"ja","@value":"水野 誠"}]},{"@id":"https://cir.nii.ac.jp/crid/1420001326223682816","@type":"Researcher","personIdentifier":[{"@type":"KAKEN_RESEARCHERS","@value":"70302677"},{"@type":"NRID","@value":"1000070302677"},{"@type":"CINII_AUTHOR_ID","@value":"DA14214545"},{"@type":"URI","@value":"https://ci.nii.ac.jp/author/DA14214545#entity"},{"@type":"URI","@value":"https://viaf.org/viaf/NII%7CDA14214545"},{"@type":"NRID","@value":"9000346930960"},{"@type":"NRID","@value":"9000301718740"},{"@type":"NRID","@value":"9000283709561"},{"@type":"NRID","@value":"9000388535138"},{"@type":"NRID","@value":"9000298899124"},{"@type":"NRID","@value":"9000409327019"},{"@type":"NRID","@value":"9000412226791"},{"@type":"NRID","@value":"9000412320072"}],"foaf:name":[{"@language":"ja","@value":"阿部 誠"}]},{"@id":"https://cir.nii.ac.jp/crid/1410016504861934721","@type":"Researcher","foaf:name":[{"@language":"ja","@value":"新保 直樹"}]}],"publication":{"publicationIdentifier":[{"@type":"PISSN","@value":"21874220"},{"@type":"EISSN","@value":"21878315"}],"prism:publicationName":[{"@language":"en","@value":"Journal of Marketing Science"},{"@language":"ja","@value":"マーケティング・サイエンス"}],"dc:publisher":[{"@language":"en","@value":"Japan Institute of Marketing Science"},{"@language":"ja","@value":"日本マーケティング・サイエンス学会"}],"prism:publicationDate":"2023-06-30","prism:volume":"30","prism:number":"1","prism:startingPage":"9"},"reviewed":"true","dcterms:accessRights":"http://purl.org/coar/access_right/c_abf2","availableAt":"2023-06-30","project":[{"@id":"https://cir.nii.ac.jp/crid/1040848250652015360","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"20K01961"},{"@type":"JGN","@value":"JP20K01961"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-20K01961/"}],"notation":[{"@language":"ja","@value":"顧客生涯価値の算出と企業の意思決定支援モデルの構築"}]},{"@id":"https://cir.nii.ac.jp/crid/1040862776831174272","@type":"Project","projectIdentifier":[{"@type":"KAKEN","@value":"23K20633"},{"@type":"JGN","@value":"JP23K20633"},{"@type":"URI","@value":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23K20633/"}],"notation":[{"@language":"ja","@value":"複合市場群を分析対象とした市場の創造・成長・変質に関する研究"},{"@language":"en","@value":"Research on the emergence, growth, and transformation of multiple interrelated markets"}]}],"dataSourceIdentifier":[{"@type":"JALC","@value":"oai:japanlinkcenter.org:2011950342"},{"@type":"KAKEN","@value":"PRODUCT-25238083"},{"@type":"KAKEN","@value":"PRODUCT-24863392"}]}