The design of KANSEI Value which revitalize a mature market. -An investigation of IP strategy in the age of emotion-

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  • 成熟市場を活性化させる感性価値のデザイン－感性に訴求する時代の知財戦略の検討－
  • 3i研究会報告 成熟市場を活性化させる感性価値のデザイン : 感性に訴求する時代の知財戦略の検討
  • 3i ケンキュウカイ ホウコク セイジュク シジョウ オ カッセイカ サセル カンセイ カチ ノ デザイン : カンセイ ニ ソキュウスル ジダイ ノ チザイ センリャク ノ ケントウ

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<p>We need to plot business and IP strategies with considering an additional value, not only high functional value, especially in mature markets. This study focuses on a “KANSEI value (emotional value)” designed by designers as the additional value, through the information analysis of patent information and customer review information. The analysis fields, an electric fan and a microwave, are decided based on the history of the Japan’s Good Design Award. Furthermore, this study investigates a kind of strategic methodology with consideration of design and KANSEI value.</p>

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