States of Mind and Stylistic Features: The Effects of Affiliate Advertising

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Bibliographic Information

Other Title
  • 心の状態と言語的特徴：ブログにおける商品紹介文の分析
  • ココロ ノ ジョウタイ ト ゲンゴテキ トクチョウ ブログ ニ オケル ショウヒン ショウカイブン ノ ブンセキ
  • States of Mind and Stylistic Features:
  • The Effects of Affiliate Advertising
  • ブログにおける商品紹介文の分析

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Abstract

The purpose of this study is to identify the influence that our states of mind have on voluntary verbalization within everyday situations. The target texts for the present study are blog articles that contain affiliate advertising. The independent variable is whether a blog contains affiliate advertising, while the dependent variables are linguistic features quantitatively measured for the blog articles. Contents analysis, linguistic feature analysis, and rhetoric analysis are carried out on blog articles. These analyses provide the following findings: a) Articles with affiliate advertising have more sensibility oriented expressions. b) Articles with affiliate advertising exhibit greater use of emphasis on the writers' opinions and impression enhancement towards the reader through emphasized expressions. c) Articles with affiliate advertising exhibit more "reversed evaluation expressions". The paper argues that differences in the intentions of the writers to elicit purchase behaviors in the blog readers produce such differences.

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Details

  • CRID
    1390282679399151488
  • NII Article ID
    110007227671
  • NII Book ID
    AN10459774
  • DOI
    10.2964/jsik.19-144
  • ISSN
    18817661
    09171436
  • NDL BIB ID
    10334943
  • Text Lang
    ja
  • Data Source
    • JaLC
    • NDL
    • Crossref
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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