THE EFFECT OF APPAREL COLOR ON EMOTIONAL RESPONSE AND PERFORMANCE

DOI 1 Citations 13 References

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Other Title
  • 衣服の色彩が感情および行動に及ぼす影響

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Abstract

This report was designed to investigate the effect of color on human emotional responses and performance. Three colors, red, yellow and purple were chosen for the experiment. Subjects were 18 female undergraduate students. They were asked to walk freely within 5m^2 area for 30s while wearing apparel of chosen color, such as a vest. Heart rate(HR), number of steps, walking pattern, and the State-Trait Anxiety Inventory(STAI) during the task were determined while wearing apparel of each of three colors. Results were as follows: (1)There were no significant differences between HR and the number of steps, regardless of color. (2)With apparel of red and yellow, the front and back were used equally, while with purple, the back was used the more. (3)STAI scores for purple were highest, with significant difference between ordinary and yellow. Scores of pleasantness for red and yellow were highyer than for purple, and the score of relax feeling was highyer for yellow than for purple. The scores of shame were nearly equal for all of the colors tested. These results suggest that different color of apparel have effect emotional and spacial responses.

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Details

  • CRID
    1390282679432020864
  • NII Article ID
    110002510485
  • NII Book ID
    AN1052804X
  • DOI
    10.20718/jjpa.3.2_41
  • ISSN
    24320986
    13423215
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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