観光梨園の販売価格と経営的要因との関連性
書誌事項
- タイトル別名
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- <b>Internal and External Price Determination Factors of Pears on Pick-your-own Farms: </b><b>The Case of Matsudo, Chiba </b>
- 観光梨園の販売価格と経営的要因との関連性 : 松戸市を対象として
- カンコウ リエン ノ ハンバイ カカク ト ケイエイテキ ヨウイン ト ノ カンレンセイ : マツドシ オ タイショウ ト シテ
- Internal and External Price Determination Factors of Pears on Pick-your-own Farms: The Case of Matsudo, Chiba
- ―松戸市を対象として―
この論文をさがす
説明
This study examines the price determination factors of pears by focusing on the managerial factors of pick-your-own pear farms in Matsudo. Since investigations of and research on the determination factors of pear prices on pick-your-own farms have not been adequately performed, we conducted statistical tests and regression analysis that made use of data captured through a questionnaire survey of these farms. The results revealed that the most influential factor on prices was whether or not the farmers advise consumers of their eco-friendly farming practices; this is a marketing factor. Therefore, to ensure the sustainable development of pick-your-own farms, in addition to improving production skills, it will be important for these farms to improve their marketing, especially, the provision of sufficient information to consumers through multiple sales channels.
収録刊行物
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- 農林業問題研究
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農林業問題研究 49 (1), 38-41, 2013
地域農林経済学会
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詳細情報 詳細情報について
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- CRID
- 1390282679466238208
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- NII論文ID
- 10031182401
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- NII書誌ID
- AN00202829
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- ISSN
- 21859973
- 03888525
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- NDL書誌ID
- 024783164
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- IRDB
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可