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- SUZUKI Makie
- Keio University
Bibliographic Information
- Other Title
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- 消費者の情報探索に及ぼす知覚されたリスクの影響
- ショウヒシャ ノ ジョウホウ タンサク ニ オヨボス チカクサレタ リスク ノ
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Abstract
This study investigated the effects of perceived risk on consumers' information-seeking prior to purchasing. Data were analyzed in two ways: (1) how perception of performance, financial, physical, social and psychological risk determined the degree of information-seeking toward each source; and (2) how perceived risk affected consumers' information-seeking pattern. The results revealed that four types of risk had differential effects, and that social risk was the strongest factor in determining the degree of information-seeking. We proposed the following classification scheme of information seekers. The "high information-seeking group" perceived high risk. The "low information-seeking group" perceived low risk. The "personal information-seeking group" and the "personal-plus-magagine group" had a moderate degree of risk perception. The information-seeking pattern of the last two groups differed depending on the consumers' images of information sources.
Journal
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- Japanese Journal of Social Psychology
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Japanese Journal of Social Psychology 9 (3), 195-205, 1994
The Japanese Society of Social Psychology
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Details 詳細情報について
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- CRID
- 1390282679466718080
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- NII Article ID
- 110002785585
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- NII Book ID
- AN10049127
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- ISSN
- 21891338
- 09161503
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- NDL BIB ID
- 3554295
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed